Generate the perfect palette for your inspiration

A color palette is an organized selection of tones used together to convey specific sensations, ideas, or values in a design. Palettes can include few or many colors, and choosing them correctly helps create visual harmony, reinforce brand identity, and facilitate graphic communication.

In graphic, web, and branding design, color palettes help maintain coherence and appeal across all visual elements, from logos to interfaces and printed materials.

To create an effective color palette, start by choosing a base color that represents the message or personality you want to convey. Then, use chromatic harmony rules such as analogous, complementary, triadic, tetradic, or monochromatic to select additional colors that work well together.

Consider the contrast between colors, their application in different elements (backgrounds, texts, buttons), and test the palette in various contexts to ensure readability and visual appeal. Digital tools can help you visualize combinations and adjust tones, saturation, and brightness as needed.

The palette generator lets you create color combinations automatically and professionally. Just enter a base color in HEX format and select the harmony type you prefer (analogous, complementary, triadic, tetradic, monochromatic, or earth tones).

You can also choose the number of variants you want in your palette. The tool applies chromatic rules to generate colors that complement and harmonize with each other, making the design process easier and ensuring visually attractive and functional results for any project.

Choosing the right color palette involves analyzing the message you want to communicate, your target audience, and the context of use. Consider color psychology and how each tone can influence users' emotions and perceptions.

Try different chromatic harmonies and check the contrast between colors to ensure accessibility and readability, especially for texts and interactive elements. Validate the palette on different devices and backgrounds, and make sure the chosen colors reinforce visual identity and are consistent with the design's purpose.

Primary colors are those that cannot be obtained by mixing other colors: red, blue, and yellow. They are the foundation for creating all other colors in the color wheel.

Mixing two primary colors in equal parts produces secondary colors: green (blue + yellow), orange (red + yellow), and violet (red + blue). Understanding the relationship between primary and secondary colors is essential for creating balanced palettes and understanding how different chromatic combinations are formed in design.

A monochromatic palette consists of different tones, saturations, and brightness levels of a single color. This harmony is ideal for achieving cohesion and elegance in design, as all colors come from the same base and differ only in intensity or clarity.

Monochromatic palettes are easy to apply and allow you to highlight elements using soft contrasts, making them especially useful in minimalist projects or when aiming for calm and visual uniformity.

Complementary colors are those found in opposite positions on the color wheel, such as blue and orange or red and green. When combined, they create strong and vibrant contrast, making them ideal for highlighting important elements in design, such as buttons or calls to action.

However, it's recommended to use them in moderation to avoid excessive contrast that could hinder readability or overall visual harmony.

Analogous colors are those that are next to each other on the color wheel, such as blue, blue-green, and green. These combinations create soft and pleasant palettes, ideal for conveying tranquility, naturalness, and cohesion.

Analogous colors work well for backgrounds, illustrations, and secondary elements, as they maintain harmony without generating excessive contrast. It's recommended to choose a dominant color and use the others as complements to achieve balance in the design.

When selecting a color palette, consider using dark tones for texts and main elements, vibrant colors to highlight important actions, and intermediate tones for backgrounds and details. Always check the contrast between colors to ensure accessibility and readability, especially for people with visual impairments.

Test the palette on different devices and contexts, and adjust tones according to your project's purpose and identity. Don't be afraid to experiment, but maintain visual consistency for a professional and attractive design.

HEX code is a way to represent colors digitally using a combination of six alphanumeric characters preceded by the "#" symbol. Each pair of characters indicates the intensity of red, green, and blue (RGB) in the color, allowing millions of possible combinations.

It is widely used in web and graphic design for its precision and ease of use. For example, the code #E91E63 corresponds to a deep pink shade. Using HEX codes makes it easy to reproduce exact colors across different platforms and devices.